Thursday, 13 February 2014


This is now my 4th season at London Fashion Week, and while I'm in no way an expert (this is the first year I received invites) what I am good at is walking around Somerset House. At LFW it's my Mecca. It's packed full of street style inspiration, the occasional collection, and even the odd celeb (the first day I even attended Kelly Brooke pushed me down a slope).

This is what I carry with me.

My favourite part of LFW is meeting my friends and street styling so I take my camera, plus my phone for quick snaps. Previous LFW I've ran out if charge so this season I've made sure I've packed my charger and an emergency power supply.

The invites and Oyster card are quite self explanatory, I've also wrote out an itinerary this year of what's going on, packed my business cards and a pen to white down details of new friends/ make quick show notes.

Its true when people say "no one eats at fashion week" honestly you'll feel like you never have the time. So I always have a cereal bar in my bag, and a LOT of water. Nothing is worth having to crawl off a train and be sick from a dehydration headache. I also take a bit if money for food and a few cups if tea- Somerset house has a beautiful cafe you can warm up in too.

It's planning to pour down all weekend, so don't forget an umbrella, plus makeup and hair spray to fix any smudges.
Jodie x 


  1. Ah I wish I was going to Fashion Week it sounds amazing

    Salted Roses Fashion & Beauty

  2. perfect useless things...the cover is super cute
    happy week end

  3. This looks like such a good guide, totally rubbish about the rain though :-(
    I am heading up on the Saturday for my first ever time at LFW! :-) xx

  4. Wah, you look so prepared! I'm actually a bit excited for you from just reading this. I'd love to go one year.

    Tara xo

  5. Lovely items, love these smartphone case. *__*

  6. Fashion week sounds amazing! Looks like you are very prepared taking the essentials! Can't wait to see some of your photos!


  7. I AM SO EXCITED! Going to pack my bag tonight and harrass the boyfriend to get his camera sorted so I can borrow it. Looking forward to seeing you, lady!

  8. So lucky, I hope you have fun in Fashion week :3

    SHE WALKS Blog

  9. I'm so jealous of you! How on earth do you get invited to these events?

    Corinne x

  10. Loving your blog. Especially love this one, I love having a nosy at what's in women's bags.